Women & Minority Owned Business Resources: Lesson 3

Sales Advantages

Valentina Gonzalez-Escobar, the founder of Beyond Engagement, will be covering three topics that can leverage your brand for sales.


Test Your Knowledge

To receive credit for taking this course through TSBDC, watch the video and take the quiz that will appear below to demonstrate your knowledge.

Video Lesson Topics

- Why

What is your only “I” story? Is it your background, heritage, or education? You can ask friends or family members to help you find what is most commonly mentioned about you and sticks with you. This will become your elevator pitch and will allow you to stand out.

- Content

Try writing 35 headlines for what you want to be known for. Once you have written all these, you will be able to narrow it down to what exactly you want to be known for. 

- Bio

Make sure to get your bio correct across all social media platforms. Businesses need to dig into their bio to include what they are involved in and what makes them stand out. 

Topics & Lessons

Each Below Topic Contains a Video Lesson and Helpful Downloadable Information


GoDBE Certifications


8a Certifications


Sales Advantages


Want to learn more about how this topic relates to your business?

Schedule a meeting with one of our consultants! All counseling sessions offered by the TSBDC are no-cost and provided by our staff of professional business consultants.