Human capital is important when considering growing your business. Make sure to have strong client and customer relationships. The value you offer your customer needs to remain, no matter how big you grow. If you demonstrate that value from the beginning, you secure future loyalty but also helps with word of mouth referrals. Also focus continually on customer problem solving and feedback to improve the service to them. This will allow them to grow with you. 

Knowledge management is huge with human capital. A small business capture the working knowledge and minds of its’ very early employees , but can struggle in educating the new hires. Be disciplined about documenting your best practices and then sharing and training your team on those practices. 

Make sure to have a people and purpose connection. One factor that everyone understands is how their work contributes to the bigger picture. Everyone wants to be a part of a success story. If they feel like their work matters, they will become invested and the growth strategy will produce immediate results. Clearly define everyone’s roles. Make sure that the first hires feel included, and that new hires know their role and chain of command, to keep everyone on the same page. 

When your business begins to grow, remember to have the amount of employees you need and the quality employees you need. When you are making money, everyone’s work seems good but it may actually be a market run that is over looking mistakes. Those mistakes can become huge when the market slows down.