Intellectual Property: Lesson 1
Intellectual Property Rights
Kevin Christopher, an attorney at Rockridge Law, talks about intellectual property.
Topics:
- Copyright
- Trademark
- Patent
- Trade Secrets
Test Your Knowledge
To receive credit for taking this course through TSBDC, watch the video and take the quiz that will appear below to demonstrate your knowledge.
Video Lesson Topics
- 0:42
- Copyright
Copyright protects creative works, such as branding, logos, art, and songs.
- 2:10
- Trademark
Trademarks protect the visceral elements of a brand. Examples of this include:
- The fonts around Coca-Cola.
- The swoosh in the Nike logo.
- Sometimes, even ringtones.
Essentially, it’s an aspect that a consumer sees, hears, or experiences
- 3:19
- Patent
A patent applies to functional things, such as widgets, engineering tools, and the designs of a sold product. There are two types of patents, design patents, and utility patents. Design patents cover how an item looks, while utility patents protect the mechanics of an item.
- 4:29
- Trade Secrets
Trade Secret is often the most misunderstood aspect of intellectual property. Trade secrets can be something, such as a recipe, customer data, or another monetizable aspect of your business that is not necessarily protected by copywrite or law but still protected nonetheless.
Topics & Lessons
Each Below Topic Contains a Video Lesson and Helpful Downloadable Information
Intellectual Property Rights
Patents
Trademarks
IP & Contracts
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