Exporting: Lesson 1

Why Export?

Josh Brown teaches you seven reasons why you should be exporting. 


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Video Lesson Topics

- More Customers

About 95% of consumers and 84% of spending occurs outside of the United States. If your given product fits the lifestyle and demand of another countries’ interest, then profit can be found internationally with the help of exporting.

- Better Workforce

Companies that export have been found to offer higher wages to their employees. These employees are typically more productive and skilled due to the higher demand they are faced with by exporting internationally.

- More Profitability

More customers lead to increased sales, resulting in more profit for companies. Through exporting, more customers can be reached, thus more profit is gained.

- Improves Cash Flow

Many United States exporters are paid by wire transfers in advance or letter of credit, which results in improved cash flow. These in-advance payments help to not only pay employees for past and future work, but also for producing the products needed to be exported.

- Lengthens Product Lifecycle

Exporting lengthens product lifecycle by developing new customers in emerging markets that do not yet have access to your competition.

- Can Improve Products and Services

Different countries have different preferences, thus creating a need to expand and improve the products and services offered which can result in an increase in sales both domestically and internationally.

- Manages Against Seasonal Slowdowns

Exporting allows you to sell to other markets that are complementary to domestic markets. Markets are typically driven by their seasonal patterns, and by exporting products and services to countries with opposite seasonal patterns, sales can continue to increase.

Topics & Lessons

Each Below Topic Contains a Video Lesson and Helpful Downloadable Information


Why Export?


Benefits and Risks


Export Readiness


Export Market Plan


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