Target Market: The business plan needs to define a target market that is reachable and sizable. Market segmentation can be categorized into four types which include demographic, geographic, behavioral, and psychographic. Demographic will be covered in depth during this video and determine if you will be marketing towards a consumer or a business. When marketing towards either consumer or business you need to consider the different factors that make up that category.

Competitive Landscape: As you begin to consider the competition be sure to ask who are they, how do they compete with you, who are the major ones, how do you compare, who are future potential competitors, and what type of barriers have you set up to prevent other businesses from competing effectively. 

Need and Opportunity: Some internal operational figures that must be planned out are the financial resources, marketing budget, how can economies of scale be used, operational efficiencies, how broad is the product line, strategic partnerships, and are your personnel/moral team supportive of the marketing plan.