Marketing, Online Marketing, & Social Media: Lesson 1
How to Talk to Your Customer – What are my Options?
Lucy Matthews teaches you the correct way to talk to your customers.
Topics:
- Preparation
- Do Business on the Customer's Terms
- Recommended Resources
Test Your Knowledge
To receive credit for taking this course through TSBDC, watch the video and take the quiz that will appear below to demonstrate your knowledge.
Video Lesson Topics
- 0:08
- Preparation
You should always go into a meeting with a customer well prepared. Begin by doing research ahead of time; look them up on LinkedIn and a general Google search. You may find their involvement in community organizations, their current or past job, and their hobbies. This will give you a plan of different discussion topics. Read their body language to determine if they want to keep conversation personal or talk strictly business.
- 1:11
- Do Business on the Customer's Terms
Ensure that you are doing business on the customer’s terms. Ask them what contact method they prefer, and contact them using this method. Make every effort to put the needs of the customer first; they will notice this. Find out what is important to the customer and why they decided to come to you in the first place. Once you are in a meeting with the customer, call them by their name. Your goal should be to make the customer feel special.
- 3:30
- Recommended Resources
- The Go-Giver– This book goes into heavy detail about making your customer feel like a priority.
- Kevin Brown- Mr. Brown is a speaker that talks about the hero effect.
Topics & Lessons
Each Below Topic Contains a Video Lesson and Helpful Downloadable Information
How to Talk to Your Customer – What are my Options?
How to Tell Your Business’s Story
What do Your Customers Need?
4 Cs of Marketing
Market Research and Segmentation
Is my Marketing Working?
Hiring Digital Marketing Professionals
Social Media Management Platforms
Designing Your Own Website
SEO
Developing an Online Marketing Strategy
Responding to Online Customer Feedback
Resources for Website and Social Media
Social Media
Measuring and Understanding Analytics
Want to learn more about how this topic relates to your business?
Schedule a meeting with one of our consultants! All counseling sessions offered by the TSBDC are no-cost and provided by our staff of professional business consultants.
