Marketing, Online Marketing, and Social Media

Chapter Description

Marketing is crucial because it allows you to advertise your products and services with a targeted audience carefully. It assists you in telling, demonstrating, and proving to others how great your company is and how you can help them.

Digital marketing is a broad phrase that refers to all types of digital marketing activities that a company engages in to advertise its services or products, both online and offline. Social media marketing is one of the digital media marketing platforms. It entails marketing on social media sites like Facebook, Instagram, and Twitter.

Topics & Lessons

Each Below Topic Contains a Video Lesson and Helpful Downloadable Information

4:47

How to Talk to Your Customer – What are my Options?

4:02

How to Tell Your Business’s Story

6:14

What do Your Customers Need?

6:02

4 Cs of Marketing

3:31

Market Research and Segmentation

12:45

Is my Marketing Working?

4:43

Hiring Digital Marketing Professionals

3:02

Social Media Management Platforms

4:25

Designing Your Own Website

6:29

SEO

5:40

Developing an Online Marketing Strategy

4:16

Responding to Online Customer Feedback

12:53

Resources for Website and Social Media

2:13

Social Media

4:25

Measuring and Understanding Analytics

4:47

How to Talk to Your Customer – What are my Options?

Lucy Matthews teaches you the correct way to talk to your customers. 
4:02

How to Tell Your Business’s Story

Ross Jaynes, executive creative director for Visual Media Co., teaches you how to tell your business's story. 
6:14

What do Your Customers Need?

Jodi Pitts, with the SBDC at the Upper Cumberland Development District, will be covering what your customers want, particularly from a marketing standpoint.
6:02

4 Cs of Marketing

Kate Nicewicz goes into detail about the four Cs of marketing. 
3:31

Market Research and Segmentation

Diane Edmondson, a professor of marketing at Middle Tennessee State University, will be talking about market research and segmentation.
12:45

Is my Marketing Working?

Managing director of a marketing firm, Kelly Allen, teaches you how to measure your marketing efforts. 
4:43

Hiring Digital Marketing Professionals

Mark Bays, the Director of the SBDC at ETSU, will be discussing hiring a digital marketing professional for your small business.
3:02

Social Media Management Platforms

Social media consultant and operations manager, Stacey Tadlock, teaches you what social media management platforms are, and why you need them. 
4:25

Designing Your Own Website

Founder of Epic Nine Marketing, Jeremy LaDuke, discusses designing your website. 
6:29

SEO

Kate Nicewicz, the director of graduate programs for the College of Business at Tennessee Tech, discusses search engine optimization (SEO) and behavioral targeting in programmatic advertising.
5:40

Developing an Online Marketing Strategy

Ann Zack teaches you the definition of digital marketing and how to develop a strategy. 
4:16

Responding to Online Customer Feedback

Mark Bays, director for the Small Business Development Center at east Tennessee State University, guides on how to respond to positive and negative online customer reviews.
12:53

Resources for Website and Social Media

Kelly Allen, the Managing Director at Q Strategies, will be sharing some low cost and free tools, that you can use to make your social media and website more effective.
2:13

Social Media

Stacey Tadlock, social media consultant and operations manager, discusses the importance of social media. 
4:25

Measuring and Understanding Analytics

Stacey Tadlock, the Social Media Consultant and Operations Manager for the TSBDC at MTSU as well as our State Service Network Social Media Manager, will be covering the essential process of tracking and measuring your social media analytics.

Test Your Knowledge

To receive credit for taking this course through TSBDC, take the quiz below to demonstrate your knowledge.

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