Marketing, Online Marketing, & Social Media: Lesson 14
Social Media
Stacey Tadlock, social media consultant and operations manager, discusses the importance of social media.
Topics:
- Is Social Media Presence Important?
- What Platform to Choose
- How to Start
Test Your Knowledge
To receive credit for taking this course through TSBDC, watch the video and take the quiz that will appear below to demonstrate your knowledge.
Video Lesson Topics
- 0:11
- Is Social Media Presence Important?
Social media presence is extremely important for your business. According to research, 84% of adults use some form of social media for an average of four hours a day. Marketing Weekly states, “Social media is an integral part of any small business success strategy.” Having an active social media presence creates credibility for your business.
- 0:51
- What Platform to Choose
Unless you have a very specific niche that fits a certain platform, start with facebook. With Facebook’s daily two million users, it is the largest social media platform. A clear, focused marketing strategy on Facebook is the best way to reach your audience.
- 1:31
- How to Start
With the assistance of the TSBDC, you can pinpoint the demographics of your target market to discover which platforms they recommend you use. Once you have defined your platforms, you can attend a training from any TSBDC in the state network.
Topics & Lessons
Each Below Topic Contains a Video Lesson and Helpful Downloadable Information
How to Talk to Your Customer – What are my Options?
How to Tell Your Business’s Story
What do Your Customers Need?
4 Cs of Marketing
Market Research and Segmentation
Is my Marketing Working?
Hiring Digital Marketing Professionals
Social Media Management Platforms
Designing Your Own Website
SEO
Developing an Online Marketing Strategy
Responding to Online Customer Feedback
Resources for Website and Social Media
Social Media
Measuring and Understanding Analytics
Want to learn more about how this topic relates to your business?
Schedule a meeting with one of our consultants! All counseling sessions offered by the TSBDC are no-cost and provided by our staff of professional business consultants.
