Marketing, Online Marketing, & Social Media: Lesson 14

Social Media

Stacey Tadlock, social media consultant and operations manager, discusses the importance of social media. 

Topics:

Video Lesson Topics

- Is Social Media Presence Important?

Social media presence is extremely important for your business. According to research, 84% of adults use some form of social media for an average of four hours a day.  Marketing Weekly states, “Social media is an integral part of any small business success strategy.”  Having an active social media presence creates credibility for your business. 

- What Platform to Choose

Unless you have a very specific niche that fits a certain platform, start with facebook. With Facebook’s daily two million users, it is the largest social media platform. A clear, focused marketing strategy on Facebook is the best way to reach your audience. 

- How to Start

With the assistance of the TSBDC, you can pinpoint the demographics of your target market to discover which platforms they recommend you use. Once you have defined your platforms, you can attend a training from any TSBDC in the state network.  

Topics & Lessons

Each Below Topic Contains a Video Lesson and Helpful Downloadable Information

4:47

How to Talk to Your Customer – What are my Options?

4:02

How to Tell Your Business’s Story

6:14

What do Your Customers Need?

6:02

4 Cs of Marketing

3:31

Market Research and Segmentation

12:45

Is my Marketing Working?

4:43

Hiring Digital Marketing Professionals

3:02

Social Media Management Platforms

4:25

Designing Your Own Website

6:29

SEO

5:40

Developing an Online Marketing Strategy

4:16

Responding to Online Customer Feedback

12:53

Resources for Website and Social Media

2:13

Social Media

4:25

Measuring and Understanding Analytics

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Want to learn more about how this topic relates to your business?

Schedule a meeting with one of our consultants! All counseling sessions offered by the TSBDC are no-cost and provided by our staff of professional business consultants.